Jollibee was the leading limited-service restaurant in the Philippines in terms of sales in 2022. In that year, the restaurant chain generated sales of approximately 605 million U.S. dollars. Its closest competitor, McDonald's, had total sales of about 348 million U.S. dollars that year.
Bringing happiness in the Philippines and abroad
Known for its Jolly Spaghetti and Chickenjoy, Jollibee managed to maintain its position as the country’s largest fast-food chain brand, operating a network of 1,400 stores nationwide and close to a hundred locations abroad. Managed by the Jollibee Foods Corporation, the restaurant chain gradually expanded to various international locations in Southeast Asia, the Middle East, North America, and Europe. Two other limited-service restaurants owned by the Jollibee Foods Corporation made it to the list.
The state of the country’s QSR industry
As with other foodservice segments, the quick-service restaurant (QSR) industry in the Philippines recorded massive revenue losses in 2020 compared to the previous year. The decrease was attributed to the COVID-19 pandemic, which resulted in heightened social distancing measures, causing reluctance in visiting restaurants among Filipinos. Limited dining capacity was also imposed to curb the infections, contributing to minimal revenue. The QSR industry in the Philippines has shown improvement in revenue in 2022, which was forecast to continue increasing in 2023.
FAQs
Jollibee was the leading limited-service restaurant in the Philippines in terms of sales in 2022. In that year, the restaurant chain generated sales of approximately 605 million U.S. dollars. Its closest competitor, McDonald's, had total sales of about 348 million U.S. dollars that year.
What is the most popular fast food chain in the Philippines? ›
Jollibee, the undisputed king of fast food chains in the Philippines, operates over 1,400 branches nationwide, making it not only the largest fast food chain in the country but also in Southeast Asia.
What is the fast food market leader in the Philippines? ›
Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 17 countries.
What is the largest fast food chain 2022? ›
Why Jollibee is the leading fast food chain in the Philippines? ›
Filipinos have a penchant for American food, but with a local twist. Jollibee's menu is a testament to this, offering items like spaghetti with a sweet banana ketchup sauce and hot dog chunks. This unique blend of flavors has made Jollibee a household name in the Philippines.
What are the top fast food chains in the Philippines and market share? ›
Largest foodservice companies Philippines 2021, by market share. In 2021, the largest food service company in the Philippines was Jollibee ,with a market share of 29.7 percent. This was followed by McDonald's Corp with a market share of 9.4 percent.
Why is Jollibee more popular than McDonald's in the Philippines? ›
There are many possible reasons why Jollibee sells better than McDonald's in the Philippines, but some of the most common ones are: • Jollibee adapts to the local tastes preferences of the Filipino consumers, while McDonald's follows a more standardized global menu.
What is the rank of Jollibee in the Philippines? ›
The brand further solidified its position by achieving fifth place in the strongest restaurant brand category, elevating its rating from AA- to AAA. Additionally, Jollibee is the only Philippine brand listed in the 2024 Top 25 Most Valuable Restaurant Brands and Top 10 Strongest Restaurant Brands.
What fast food chain is owned by Filipinos? ›
Jollibee is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC).
Who is McDonald's competitor in the Philippines? ›
Competitors. Jollibee of the Jollibee Foods Corporation is often referred to as McDonald's Philippines primary competitor.
These are the largest fast-food chains by revenue in the United States, including all system-wide sales (which includes franchise sales) as reported by QSR Magazine: McDonald's: $37 billion in system-wide U.S. sales. Starbucks: $13 billion in system-wide U.S. sales. Subway: $10.8 billion in system-wide U.S. sales.
What is the most successful fast food restaurant in 2022? ›
What are the three largest fast food chains? ›
List of the largest fast food restaurant chains
| Country of origin | Name |
|---|
| 1 | United States | McDonald's |
| 2 | United States | Subway |
| 3 | United States | Starbucks |
| 4 | China | Mixue Ice Cream & Tea |
108 more rowsJollibee Foods Corporation (abbreviated as JFC and Jollibee Group; also known as Jollibee after its primary fast food brand) is a Filipino multinational company based in Pasig, Metro Manila, Philippines.
Why is McDonald's struggling in the Philippines Jollibee? ›
As a result, customers flock to Jollibee more than they do to McDonald's because Jollibee offers the best meals in terms of cost, quantity, and taste (Ashenfelter & Jurajda, 2021). Jollibee is cheap, and the price factor makes all the difference.
Who is the owner of Jollibee in the Philippines? ›
Tony Tan Caktiong is the founder and chairman of Jollibee Food, one of the world's fastest-growing Asian restaurant chains. Jollibee operates nearly 3,300 food outlets in the Philippines and more than 3,400 stores overseas.
What is the Filipino fast food chain in the US? ›
I was in Jollibee, a Filipino fast-food restaurant that has more than 1,500 stores spread across 17 countries, from Saudi Arabia to Spain. With 68 U.S. locations and 28 in Canada, the brand has been rapidly growing, with ambitious growth plans of reaching 500 stores in the next five to seven years in North America.
Who is the competitor of KFC in the Philippines? ›
Jollibee: The Filipino Fried Chicken Chain That's (Sorry) Better Than KFC.
